Templates, checklists, cheat sheets and starter kits — the stuff I actually send to people over WhatsApp at 1 a.m. Now in one place, where you can bookmark it instead of hunting for it.
A 22-page PDF with the exact order I'd do things in if I had to start again tomorrow. Skill selection, profile setup, proposal templates, pricing ladder, first-client checklist.
Download free →The Notion dashboard I actually use. Project pipeline, invoice tracker, follow-up reminders, and a simple monthly revenue view. Duplicate in 10 seconds.
Get the template →Seven proposals that actually landed clients — with notes on why each one worked. Copy the structure, not the words. Includes a "first ten lines" template.
Open the doc →category 01 —
Clean, professional, and actually gets paid. Includes late-payment terms that don't feel rude.
Download →The contract I send every new client. Two pages. Plain language. No "hereto" or "pursuant to" anywhere.
Download →The three-line follow-up I send when a client goes quiet. Polite, firm, converts shockingly often.
Copy →A Sunday-night page that takes 10 minutes and sets up the whole week. Not a productivity cult — just a good page.
Get it →category 02 —
Nine things I check before sending any proposal. Catches the kind of mistakes that quietly kill your conversion rate.
Download →The 12 questions I ask every new client before day one. Saves at least one crisis per project.
Download →Audio, lighting, captions, thumbnail, title, description, tags. The list I run through before every upload.
Download →The Sunday-night 30-minute reset that sets up a calm Monday. Inbox zero not required.
Download →category 03 —
Real proposals (names redacted) that landed real clients. With notes on exactly why each one converted.
Open →The exact scripts I use for warm, semi-warm, and totally cold outreach. Copy, tweak, send.
Copy →The email I send existing clients when it's time to raise prices. Loses almost no one. Feels terrifying. Works.
Copy →People keep asking. So here's the whole list — with what I actually use each one for, what I pay, and what I'd pick instead if the budget was tighter.
one more thing —
Every time I add a template, checklist, or swipe file, I send it to the newsletter first. Free, weekly, unsubscribe in one click.
No spam, ever. One letter a week.